About Us



Founded in 2009, and restarted under new management in 2020, our goal is to provide you with the highest quality olive fruit polyphenol-based products, deliciously in our CardiOlive® 25x extra virgin olive oil or conveniently with our OliPura® supplements, to help you fight chronic inflammation which causes so much disease in America!  We want to help repair the American diet!  We believe that olive polyphenols are the foundation of the Mediterranean diet and support your body’s fight to get healthy and stay healthy to live a healthy lifestyle.*

We want you to know about us – we – the owners are early customers like you!  We liked and believed in the products for ourselves and our friends – so much that we bought the company to bring the benefits to you!

Our OliPura® and CardiOlive25x® lines of products all incorporate our proprietary olive oil polyphenol extract, TrePhenol®, developed and clinically evaluated by our advisory board and our partners in Spain.

* Disclaimer: These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Mediterranean Diet Pyramid
olives on desk


TrePhenol® olive fruit extract is Oliventures’ proprietary blend of olive fruit polyphenols and the two active ingredients: hydroxytyrosol and tyrosol.

TrePhenol® is:

  • 100% natural
  • Water-based, chemical- and pesticide-free
  • Extracted from high-quality Spanish olives that are non-GMO (non-genetically modified organisms)
  • Made using a patented clean technology

In laboratory trials sponsored by Oliventures, and conducted under the direction of its Duke University medical advisors, TrePhenol® demonstrated anti-inflammatory characteristics seen in the health benefits of olive polyphenols. Results of Oliventures’ clinical research as well as dozens of European researchers focused on olive polyphenols are available in our Blog section and articles. We also have conducted significant literature research into the active ingredients in all of our products and present you the highlights of that to download here (Scientific Summary).

In addition to TrePhenol®, Oliventures incorporates other high-quality ingredients in our nutritional supplements including:

  • Alaskan Marine Omega-3s: Sourced from a single-species, sustainably caught and refined in the U.S. Omega-3s are another key element of the Mediterranean diet.
  • Turmeric Curcumin: High-purity, sourced from the  Indian turmeric root.

Table below indicates the amount of ingredients/serving.

Product TrePhenol® Olive Polyphenols Marine Omega-3s Turmeric Curcumin
PureVida 375 mg 43.1 mg 750 mg 120 mg
OliPura Heart 187.5 mg 32.3 mg 1,000 mg
OliPura Joint 375 mg 64.5 mg 175 mg
OliPura Daily Living 300 mg 51.6 mg
OliPura Rx 600 mg 103.2 mg

Oliventures uses varying strengths of TrePhenol® in its formulations.

Dr. Michael Morse, Oliventures’ Chief Medical Officer, in conjunction with a medical team in Spain, developed the formulation for PureVida® (now OliPura® Advanced) based on the Company’s clinical research on TrePhenol® and third-party clinical evidence.  They tested the potential benefits of coupling TrePhenol® with high quality Alaskan marine omega-3s and high-purity curcumin. We believe that the formulation has the potential to support the body’s response to inflammation. The clinical trial conducted by Oliventures demonstrated that the unique combination of natural ingredients in OliPura® Advanced (formerly PureVida®) can lower C-reactive protein (CRP) levels. CRP is a marker of inflammation produced by the liver and other organs in response to the release of certain pro-inflammatory substances by immune cells following injury or infection and other conditions associated with tissue injury and inflammation. The trial results demonstrated reduced levels of CRP and a reduction in joint pain in women taking aromatase inhibitors.a


Michael A. Morse

Professor of Medicine, Professor in the Department of Surgery

Member of the Duke Cancer Institute, Duke University, Raleigh, NC

Research expertise includes the development of targeted therapies, including immunotherapies for solid tumors. He is an Associate Editor for the journal Clinical Cancer Research and has been the principal investigator for a number of Phase 1 and 2 clinical trials.


Head of Oncohematology, University Hospital Niño Jesus, Madrid, Spain

Professor at Universidad Autónoma, Madrid, Spain

President, Asociación Española de Pediatría (Spanish Association of Pediatrics)

Member of the National Academy of Medicine. Performed the first cord blood transplant in Spain. Head of several national medical advisory committees. Extensively published in multiple scientific journals and is author of several medical texts.


Senior Investigator, Madrid Institute for Advanced Studies (IMDEA)-Food

Editor in Chief, PharmaNutrition University of Padova, Padova, Italy

Member of the European Food Safety Association (EFSA) expert panel.

Discovered biologic and pharmacologic properties of phenols in olive oil. He has published more than 190 scientific articles and has been cited more than 5200 times (H-index=42).